SPECTRUM:
THE MOST DANGEROUS ARTWORK
GERMAN CANCER AID 

German Cancer Aid, a non-profit organization, was launching a campaign against tanning salons. Our brief was to make people aware and come to their press conference.

Our idea: Let’s turn the press conference into a walk-in awareness campaign by creating a deadly artwork consisting of real UV-solarium tubes that could only be visited wearing protective gear.

The result: Spectrum, a lethal art exhibition made for the age of instagram, and a sold-out press conference.

CASE