MCDONALD'S:
MOBILE ORDER & PAY
ACTIVATION

Phase 1:
McDonald’s Mobile Order & Pay is now available in Germany. The brief: Make people notice.

The idea: Mobile Order & Pay gives you a little freedom, because you can now order from everywhere. That’s why our PR campaign didn’t start in Germany. But in New York City.

PHASE 1

PHASE 2

Now people know that Mobile Order & Pay is here.
Let’s take it to the next level by showing the emotional benefits of using it.
The idea: In the time in which you are still thinking about your normal order, with MO&P you’re already done.