GORILLAS:
#OBSESSED

Many competitors with the same promise: Convenience and delivery in 10 min. Our core creative idea: Let's not talk about convenience, let's talk about obsession. 

The design: Black. White. Logo. Font.

Food delivered in 10 minutes. A simple service needs a simple campaign design: black, white, logo, font. Building on the smallest possible color palette, the brand's official corporate design was simply and iconically developed into a stand-alone design system that emotionally resonated with the target group. The result: 21 headlines that hit the heart of Gen Z–Alpha in over 60 individual designs and distinctive black and white branding across all channels.