WORLDCOIN:
YOU MUST BE HUMAN.

Worldcoins first OOH campaign:
Please meet „You must be human.“
A contextual campaign all over Berlin that promotes Worldcoin and World ID, a verification tool that lets users prove they're real humans online.

We created 43 contextualized headlines in 15 different media formats confronting Berliners with their contradictory behaviors that make us uniquely human, like “You don’t talk to your ex. But still use their streaming account.”, “You think therapy is a good idea. You also think lying to your therapist is a good idea.” or “You hate your boss. But like all their posts.“